Introduction
Client: Wraps & Wings
Industry: Fast Food Chain
Website: https://www.wrapsandwings.com
Project: 3D Build-Up Signage with Halo Illumination and UK Franchise Rollout
Objective: To deliver a striking 3D build-up facia sign with halo illumination for the flagship location, with plans to implement this across all UK branches, ensuring brand consistency and enhanced visibility.
Client Background
Wraps & Wings is a fast-food franchise that has been serving customers across the UK for over 10 years. The brand is known for providing delicious, healthy, affordable, and convenient meals with over 30 locations in major UK cities such as London, Manchester, Nottingham, and Canterbury. The goal of this project was to enhance the brand’s visual presence through innovative signage.
Challenges
- Brand Consistency: Ensuring the 3D build-up sign with halo illumination accurately represented Wraps & Wings’ vibrant and dynamic brand across all locations.
- Regulatory Compliance: Meeting local UK signage regulations while maintaining corporate branding standards.
- Complex Installation: Coordinating a detailed installation process for multiple locations with minimal disruption to operations.
Project Execution
nitial Consultations
- Stakeholder Meetings: Engaging with Wraps & Wings’ management to understand their brand vision and objectives.
- Design Coordination: Collaborating with graphic designers and architects to ensure the signage enhanced the overall store aesthetics.
Design and Planning
- Concept Development: Crafting designs that integrate Wraps & Wings’ energetic brand elements with cutting-edge 3D build-up signage technology and halo illumination.
- Feedback and Iterations: Refining the designs through ongoing feedback to meet the high standards set by the client.
Implementation
- Technical Installation: Utilising advanced installation techniques to manage large and intricate 3D signage components efficiently. The frames and bases were crafted from aluminium and powder coated to match the brand livery, ensuring durability and a premium finish.
- Team Coordination: A dedicated team worked across different locations over several weeks to ensure a seamless installation process.
Results
- Enhanced Brand Presence: The new 3D build-up fascia signs with halo illumination dramatically increased the visibility and appeal of Wraps & Wings locations, attracting more customers.
- Stakeholder Satisfaction: The management team and design collaborators were highly satisfied with the brand consistency and quality of the new signage.
Testimonial
“The transformation of our store signage has exceeded our expectations. The team’s attention to detail and professionalism has greatly improved our brand visibility and customer experience.” – Muffadal Abbas, Wraps & Wings Manager
Conclusion
This project demonstrates our ability to deliver top-tier signage solutions that meet the dynamic branding needs of fast food chains. Our dedication to quality, detail, and client collaboration reinforces our reputation as a leader in the signage industry. With the whole UK franchise contract, we look forward to enhancing the brand presence of Wraps & Wings across the country.